Since founding the business in Bentonville in 2005, our team has focused 100% of it's energy on helping suppliers grow their business at Walmart, one store at a time.
We did not invent retailtainment, but we were right there, working at Walmart and with some of their top suppliers, when some of the very best work of the last 20 years was done.
Unlike many of the programs you see today, we focus on those that deliver sales lifts that are sustained for weeks and months, versus one day spikes.
We decided long ago that it would be easier to win on price if we did not ask our customers to pay for fancy office space and other unnecessary expenses.
The best programs in the world fall apart when people do not understand how things get done once they hit the stores. We grew up in this business, and we know how to make things happen.